100% is the third video effort between Jesse Burtner and myself. When I’m going to post these old vids, I like to watch them again and try to get reacquainted with them. When I share them I want to be able to share some of the insights or unique parts that people might not have known about the vids. At least thats the idea when I first pop in the video. What really tends to happen is I find myself smiling as the feelings of the moments captured, of that period of time and of my life wash over me. When we made the videos I think my mindset was pretty focused on delivering a package to the public. For me that package was a bundle of local talent, skilled tricks, fun, and camaraderie. What I didn’t realize until ten years later is that the importance of these videos was not in how sick a trick was or how gnarly a rail was, but rather in the feeling that was delivered when someone watched the video. The true gift comes in realizing the place in time, the place in peoples lives that the feeling will reside in. These videos will act as a bookmark in peoples lives. A dog eared page that they will hopefully turn back to, over and over, to remind themselves of what a great ride life can be. I’m really not trying to make these videos into something more than they are; please don’t think that. I know we never cured cancer or even a hangover. But i get a feeling when i watch them and that feeling is something special that I hope others feel too.
Ok, now that i’ve dried the tears, lets talk about this movie. This video marked Boarderline’s 10th year in business. I first walked into the shop just after they opened in 1989 and got my first hook-up two years later. I think thats another reason there were such deep feelings connected with the video. Many of us that were in the video, or around it, were part of the shop from it’s beginnings.
If you check out the pictures of the cover you can see that this was the first year we actually made a cover. Prior to 100%, the video covers were just a monotone cardboard cover. Jesse and I decided to go with the name “100%” because we felt that was what we gave to… well i was going to say to our riding but really it was so much more. We gave 100% of our lives to everything involved in the world you see in the video. Everything was about skating, snowboarding, making the video, being at the shop, putting on summer camp, doing demos, and hanging out with each other. If i wasn’t out skating or riding then i was at home watching videos or thinking of ideas for the movie, or driving around looking for spots. That feeling of being 100% involved didn’t just apply to me. I felt that coming from so many of the kids. Hell, even Liska was still around almost 24/7 at that time. But back to the cover. I came up with the idea to film the bloody 100% scene in the opener (We were so Dexter before Dexter) and I took that footage with me to a Burton catalog shoot in Chile. This catalog shoot was for the following season so Burton had a guy or two from their marketing company there to consult/oversee/understand the direction of the product for the catalog. One day, after getting off the hill, I showed the footage to the JDK Designs guy and he loved the concept and offered to help out. Shortly after returning from the trip I got an email with the 100% logo from Rich and Randy at JDK. I might be mistaken but I think the blood splatter was done by Chris Schutte (apologies if it was someone else). This was a huge step for us. We were starting to feel legit.
100% seemed to mark a time when some of the riders associated with the video really started to come into their own. A lot of guys really started to find themselves as riders and really let the talent bloom. Jon Kooley really shows some jumping skills. Jon is on a Burton board, which i believe means he was sponsorless. It was right after this that Jon came to live with me in tahoe and got sponsored by Atlantis. The point I’m trying to make is that he’s a super talented snowboarder and 100% was a glimpse of that just as it was starting to become really obvious to everyone that watched him. Mark Landvik was also getting on the scene quite a bit more. The free ride element that catapulted him into super star status was still a mystery to those outside of Juneau but the rest of us knew there was a style that we couldn’t turn away from.
This video also held parts from a couple close friends. Scott Leathard and I spent a lot of time riding and skating together since I was living in Tahoe and he was going to school a half an hour away in Reno. I’ve talked about Scott’s talent before but what really stoked me out and made me proud of him was that he put together a full part. Scott’s always been sick on a board but it was really impressive to see him get together a full part. I don’t know how he feels about it, I imagine he would tell you it all sucked, but there has to be some sort of satisfaction in knowing he was able to let so many different areas of his skateboarding shine.
Khristian Bombeck was one of my best friends during the last couple years of high school and for a number of years after that. After he graduated, he moved to Montana for college. I always loved riding with Khris. He was a frontside spinner while I was a backside spinner so I always got to see a different perspective when it came to attacking the hill. Khris also had a different idea of what type of tricks to do. I still cant figure out what the trick is that he does off a Montana jump, in his part, but my best guess is some sort of switch backside rodeo 7. I always rooted for Khris more than anyone. I wanted to see him make it in snowboarding because he was a good rider and an even greater person. A couple side notes about Khris and his part; Khris punctured a lung on a crash that is in the crash section, Khris had a little notoriety in snowboarding but moved on to become super successful with inventing a new type of coffee press ( http://alphadominche.com/steampunk/ ) , Khris had a hernia during one of our snowboard camps and would grunt super loud in the air when ever a trick went weird, causing a strain on the hernia, and I really miss riding with him.
Something pretty cool to think about is just how unreal the skating was back then. Maybe it’s because the park was better or maybe it’s because i’m not around it as much but Jerry, Mitch, Micah, Ant, and Adrian threw down stuff that I still don’t see being done at the rec center park 15 years later. Don’t get me wrong, I know there are a lot of really sick skaters in Anchorage. I’m just saying that I feel like i was privileged to be a part of something that was special. I got to be there, firsthand, to see some future pros and magazine cover holders really go hard in the paint. These guys were on the grind 24/7. I know Zak’s has some skaters that rip and I bet they approach it about the same as the old b-line crew (as evident in Ted Kim’s video “VX Days”) so I look forward to what comes from that camp. But I urge you to take a close look at what was really going down with the B-Line crew of old.
To be honest with you I was really blown away by the random radness I saw in the movie. There were so many people that had gems, even if only one or two, that are hard to believe now. I’m not saying every trick or line would have Jamie Thomas picking his jaw up off the floor. What I’m saying is that if you knew the person now then it might be hard to believe they once threw down that trick. For instance, Bill Preston has a 50-50 up the double kinked round bar at the skate park. If you know Bill you know he was much more known as a snowboarder and even though he skated, that trick was something rarely seen at a heavily populated skatepark. I just want to give some shout outs to some of the tricks along those lines. Burtner for one of the largest drops and funnest lines at what I think was Steven’s Pass. Deez for a sick free ride line. Randazzo for a huge blindside half cab at camp. Artie (don’t remember his last name) for a proper front flip, not one of those weak-ass nollies where the rider grabs behind their thighs like they’re a gymnast. The guy with the gold medal sun burn in the credits is also Artie. Blair Mitch’s one foot nose blunt slide on the pick nick table. There really are a lot of gems so I’m sorry if I didn’t mention them all.
I know this write up is long but I can’t shut it down without mentioning a few more people. Joe Hededus is now a loan originator but in 1999 he was another underrated Alaskan snowboarder. I really didn’t appreciate how rad he was until now. Ant came through like gang busters with the Miami Vice part. Isaac Abbott should have been called big smooth. Isaac is a stoutly built fellow that went huge on a skateboard and did it gracefully. Jason Chatfield came out of Eagle River Alaska along with Jon Kooley and myself. Chatty really got more graceful as time went by. Everything Adrian Williams skated turned to gold. Micah had the pound for pound biggest shoes of anyone and led the tech charge among anchorage skaters. Jerry crushing back tails and front blunts as well as two full moons.
I think thats about enough for now. I hope you enjoy the video and as always, please follow the blog and share it with as many people as you can. See you in a couple weeks with Survival of The Tightest.